A print idea for Wells
Make a short visit easy to revisit
For a Wells visitor business, create a booklet with your own itinerary and essential contact information, supported by a postcard people can keep or share. A roller banner can introduce the service at an approved reception location. Put the most useful arrival detail first, rather than hiding it beneath the full background story.
Plan the detail before you print
Check the amount of content before committing to a small format. Legible type is more useful than squeezing a long guide into too few pages.



