A print idea for Portsmouth
Give the waterfront message a clear next step
For a Portsmouth visitor promotion, use a postcard for booking or return-visit details and discuss a banner, flag or rigid sign for the actual display position. The outdoor piece should be concise. Put longer joining information on the handout and make it clear whether the offer needs a booking or welcomes walk-ins.
Plan the detail before you print
Check the approved display area and avoid artwork that depends on fine text being read across a wide open space.



