A print idea for Lincoln
Make directions part of the welcome
For a Lincoln visitor service, use a postcard for the precise meeting point and a small booklet for the fuller experience. A roller banner can introduce the service at an agreed indoor location. If your itinerary has more than one stage, show the order clearly rather than squeezing all the detail onto the cover.
Plan the detail before you print
Describe the actual route and access information you have verified. Avoid treating a general city map as a substitute for your own joining instructions.



