1. Decide what the print should do
Start with the audience and action: find your premises, notice an offer, understand a service or take information away. A roadside banner and a booklet have different jobs. Choose a main message before choosing every product.
2. Describe the format and setting
Give the finished dimensions, quantities and intended use. For outdoor displays, explain exposure and mounting. For a booklet, include size, page count and binding preference. For a replacement graphic, include the original hardware model and dimensions.
3. Gather the original files
Send a vector logo where available, original photographs and the wording you want printed. Avoid using screenshots as your only artwork source. A small web image does not gain detail just because it is placed in a larger document.
PDF is the preferred final print format. The exact artwork dimensions, bleed and finishing requirements depend on the selected product. Our artwork guide covers colour setup, fonts, image quality and safe areas.
4. Give a real deadline
Tell us when the print is needed and where it should be delivered. Leave time for quotation, artwork changes, approval, production and transport. A date is only guaranteed when expressly agreed in writing, so flag an event or opening deadline at the start.
5. Check the proof carefully
Read names, dates, prices in your own supplied design, contact details and web addresses. Check page order, dimensions and quantities. Test a QR code at its intended size. A second pair of eyes is useful; spellcheck has never met your customer’s surname.
6. Keep a record of the agreed specification
Check the written quote and approved artwork before production. Keep the final files and order details for repeat work. If you later need replacement graphics, those original model details can save a great deal of detective work.